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Blog

Spotlight on Nextiva: ‘Change Your Ability to Communicate with Your Customers’

Here at MicroCorp, we like to stay in touch with our partners. We also like to make sure that they get the spotlight every once in a while. That’s why I sat down with Ira Feuerstein, Channel Chief of Nextiva, to get his perspective on what Nextiva is bringing to market, where he sees the channel headed, […]

Courting Customers with a Colocation-to-Cloud Strategy

If your clients aren’t quite ready for cloud, here’s how can you help them go hybrid. As cloud technology continues to evolve at an incredible rate, many businesses are eager to make the most of remote services and management tools. Some companies, however, are reluctant to upend their existing infrastructure for unfamiliar options. While this […]

Introducing the Next Era of SD-WAN

Countless businesses around the world are already enjoying the many benefits of software defined wide-area networking (SD-WAN), and each day new enterprises are realizing this technology is best suited to meet their increasing networking needs. But, like most modern innovations, the foundations of SD-WAN have evolved in recent years, and an improved version now exists […]

Channel Partner Marketing: Who Are You Targeting?

Powerful channel partner marketing begins with a clear understanding of who you’re targeting. You want to identify your ideal buyer personas, so you can more easily attract and capture those types of people as leads and customers. To help illustrate this point, let’s look at an example. Who done it? A crime has been committed, […]

Improve Your Channel Partner Sales with Digital Transformation

Improving channel partner sales is MicroCorp’s focus, and digital transformation can actually boost opportunities for partners. This process of moving from a hardware-focus to more of a software-focus is bringing with it some great new opportunities to make sales. How Can I Use Digital Transformation to Drive Sales? Since there are several facets involved in […]

 

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