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Channel Partner Marketing: Who Are You Targeting?

Powerful channel partner marketing begins with a clear understanding of who you’re targeting. You want to identify your ideal buyer personas, so you can more easily attract and capture those types of people as leads and customers. To help illustrate this point, let’s look at an example. Who done it? A crime has been committed, […]

Improve Your Channel Partner Sales with Digital Transformation

Improving channel partner sales is MicroCorp’s focus, and digital transformation can actually boost opportunities for partners. This process of moving from a hardware-focus to more of a software-focus is bringing with it some great new opportunities to make sales. How Can I Use Digital Transformation to Drive Sales? Since there are several facets involved in […]

Channel Partner Marketing: Your One-stop Resource

Channel Partner marketing is often a big source of stress for telecom agents, VARs, and MSPs alike. You’re a salesperson and a business owner, so you want your time to be focused on what you do best. At the same time, you’ve probably noticed how the sales process has changed over the last few years. […]

How a Partner Ecosystem Can Move Your Digital Transformation Goals

Digital transformation is one of the greatest goals of many companies today, and though its ultimate form may look different, it’s still one of the biggest single-direction pushes around. Thus, companies are putting a lot of resources and investment behind such development. What if, however, there were a way to achieve digital transformation without the […]

 

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