Improving channel partner sales is MicroCorp’s focus, and digital transformation can actually boost opportunities for partners. This process of moving from a hardware-focus to more of a software-focus is bringing with it some great new opportunities to make sales.
How Can I Use Digital Transformation to Drive Sales?
Since there are several facets involved in digital transformation, there are several ways to use it to make improve channel partner sales.
SD-WAN. One of the biggest digital transformation moves around, software-defined wide-area networking (SD-WAN) is a great fit for businesses with multiple locations. It takes what’s already worked with WAN operations and expands on it by taking the focus off hardware and putting it more on software.
Unified communications. Unified communications systems incorporate voice, video, conferencing systems and more, it’s an excellent all-in-one package, and also provides a great opportunity for sales by offering the basic infrastructure points—or even the limited hardware required—to do the job right.
BYOD. The Bring Your Own Device (BYOD) doctrine is a great cost-saver for businesses as employees bring their devices of choice to work. It takes some advance preparation to do correctly, though, so this is a good opportunity for channel partner sales in network security, Wi-Fi connectivity, and more.
Cloud services. While unified communications is a major cloud service, it’s not the only one. The cloud is increasingly offering a range of services from analytics to disaster recovery. Having these services on hand can mean excellent partner sales for businesses looking to branch out, better protect themselves, or perform a wide range of functions without having the hardware on hand.
Data center functions. Whether it’s on-premises, cloud-based, or a hybrid of the two, businesses are taking advantage of having their data immediately to hand and readily shared out throughout the organization. Channel partner sales benefit here, particularly for targets that have no data center or want to change the current one.
How Do I Get Started with Digital Transformation?
If you see opportunity in digital transformation, then the way to take advantage of it to start making more sales is to start working with a master agent, like us at MicroCorp. We can provide options for several stages of digital transformation. Plus, our Ultimate Partner Training program can help keep you on the cutting edge of new developments. So don’t let digital transformation pass you by; get in touch with us to get started making new channel partner sales.