SD-WAN: Get Past the Hype

While SD-WAN officially flew past the hype stage of Gartner’s emerging technologies cycle in 2015, but it is still in that stage for many a partner, agent, and CIO.

It’s important to step back and recognize what SD-WAN can and cannot do for businesses. With all the noise out there, SD-WAN is still in its “wild west” phase. How do we cut past the industry buzz and get to the heart of what SD-WAN is all about?

Examine how its benefits apply to your customer’s business.

Not everyone needs SD-WAN, contrary to what you’ve been hearing. Additionally, some SD-WAN providers have crafted marketing to make it seem like their solutions apply to everyone, but they can’t look at each business’s network. Partners should look at what applications their customers are running to determine if SD-WAN is for them.

If your customer is primarily a mid-market account that’s not doing much other than running voice across a WAN and their apps are in-house, that is a perfect case for SD-WAN. But if you’ve got an organization that is highly regulated (such as banking, healthcare, or government), they are going to be slower to adopt, and it might hamper their business instead of bolstering it. Remember: they were also slow to adopt MPLS.

Oh yeah, what about MPLS?

Great question. MPLS is not going away — it’s a proven technology. There are likely to be some improvements to MPLS because the SD-WAN market is forcing the hand of the providers to change the way they deal with MPLS from a customer standpoint.

Some carriers are urging not to sell SD-WAN against MPLS, but instead, with it. This is an important point considering that not all businesses need SD-WAN, and some are going to continue to do just fine with their MPLS solutions.

So, if some verticals aren’t suited best to SD-WAN, which ones are?

Retail is a great example of a market that will benefit. With dispersed malls, various stores, and large footprints, those outlets are running on slim margins, so they want good bang for their buck.

Where does security fit in?

This is tied to the vertical point. Banks need high-level security, and some SD-WAN solutions aren’t there yet. While every business needs top-shelf security (including retail), those businesses that consistently deal with classified or confidential information might need something stronger than what many SD-WAN solutions can offer right now. This is why partnering with the proper provider, can help layer on additional services that SD-WAN does not solve.

SD-WAN is on the incline that’s getting ready to peak, but there are a lot of things left to prove with this technology. Security is one of them.

As SD-WAN entrenches itself in the networking world, education will be a consistent requirement for partners. Contact us today to learn more about how the latest changes to the software-defined world affect how partners can succeed with new technologies.

About The Author

Sean Weisenburger

Strategic Partner Sales Engineer
Sean has more than 20 years of engineering experience across multiple providers. He has a carrier agnostic approach to directing the pre-sales activities for complex cloud and MPLS deals.

View all articles by Sean