Tag Archives: digital transformation

Digital transformation can take business to the next level, but it must begin with the right foundation.

Internal Networks: The Right Foundation for Digital Transformation

Digital transformation can take business to the next level, but it must begin with the right foundation.No one puts up a building without first considering its foundation. Whether it’s a concrete slab, reinforced concrete over a basement, or even just a level patch of ground, what you build a building on is just as important as what you do it with. While plenty of businesses these days are considering digital transformation strategies—and with good reason—there’s a lot to do before then, and that means a great opportunity for those looking to supply businesses with the right foundation for digital transformation.

What Should Businesses Know about Preparing for Digital Transformation?

Current phase of growth. Businesses must consider just where they are already in the overall market space in order to determine where to transform to. A December study from CompTIA found that most businesses are currently in the process of transformation to either a moderate or high degree, and that’s going to fundamentally impact just what kind of digital work should take place.

Ultimate goal of growth. Businesses also need to consider where they’re ultimately growing to. Businesses considering a more consultant-style role will need different growth points than those considering a recurring-revenue model. The ultimate goal of the digital transformation requires different elements to reach.

Complexity of current operations. Some may even be considering a digital transformation to address issues of complexity. If complexity is the primary driver behind growth, it too will require new elements. Very few businesses are already seeing business get less complex, which prompts key insights about overall growth.

Profitability of growth. That earlier-mentioned CompTIA study had one common element: all surveyed were most concerned about leaks in profit margin. Being able to present information and projections about the profitability of a digital transformation track can be a significant help in overcoming objections and driving further development.

How Can I Help Businesses Get Ready for Digital Transformation?

Building your foundation to help other businesses get ready for digital transformation starts by getting in touch with us at MicroCorp. We can help you get the right tools that you’ll need, thanks to our status as a master agent for a substantial lineup of firms. With us in your corner, you can offer your clients the tools they’ll need to get their foundation started.

Partners looking to improves sales in 2018 should consider the elements of digital transformation and what customers will need.

Selling for Digital Transformation: What You Should Know

Knowledge is power in most any sales environment you care to name. Knowing about the product or service, how it relates to the market, and what objections might come into play are all vital to producing sales. Digital transformation is no different, and knowing the right things about this market could mean the difference between a successful sales force and a flock of professional visitors.

What Should I Know About Digital Transformation?

Digital transformation is a complex concept, but one with several critical elements to keep in mind.

One size fits one, usually. Digital transformation, the process of bringing digital technology into all areas of any one business, has a common definition, but an uncommon execution. While some firms will have similar experiences, there will generally be differences in every installation.

This is a survival issue. A business that’s been engaging in digital transformation over the long term is perhaps more accurately engaging in “evolution.” A “transformation” is commonly a more sudden process requiring faster action.

Customers expect it. Customer expectations have only increased in recent years, and many of those expectations revolve around digital offerings. From chat functions to mobile payments to social media operations and beyond, customers are increasingly demanding digital connections to their businesses of choice.

What Objections are Likely to Come up about Digital Transformation?

It’s expensive. A digital transformation in the truest sense can have some sticker shock to come with it, depending on what technologies need upgrades or implementation. Address that by pointing out what the competition’s doing, and what customers expect. It could cost more in the long run to save money today.

The culture will resist. Digital transformation can be a problem if the corporate culture hasn’t evolved with it. Employees and executives alike can resist new ways of doing things, either by questioning the amount of work it will generate or the level of difficulty it will add to current operations. Cultural evolution commonly takes more concerted effort, but the objection of culture can be addressed by pointing to the bottom line, or by offering training programs to help bring the new users up to speed.

How Do I Build the Best Sales Effort around Digital Transformation?

Knowing about digital transformation — and the likely objections to follow — is a great start. Now you need the right products and services to sell in that vein, and to get there, turn to us at MicroCorp. We’re a master agent with over 30 years’ experience, and we’re well-positioned to help you address the rapidly-changing demands of technology fields. Digital transformation is no exception, and getting in touch with us is the first step toward preparing you to succeed in this growing market.