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How to tell your customer needs SD-WAN.

When Do Your Customers Need SD-WAN?

How to tell your customer needs SD-WAN.We all know there are plenty of benefits to software-defined wide area networking (SD-WAN), but not everybody has caught on to that point yet. Maybe some are making do with their current WAN setup, or others aren’t even hooked into a WAN at all. That means opportunity, and there are ways to tell when a customer could use some help from SD-WAN.

How Can I Tell When a Customer Needs SD-WAN?

Complaints about network quality. Using SD-WAN can leverage multiple WAN links (MPLS, DIA, Broadband, LTE) utilizing load balancing and WAN optimization features to increase network reliability. Any cloud-based application must have network reliability to perform as the business intends it to; uptime to the cloud is critical.

Complaints about network cost. Depending on the needs and requirements of the business, MPLS may be removed and replaced with a hybrid (MPLS and internet) or dual internet-based option. Most MPLS networks are single-threaded and vulnerable to downtime. SD-WAN can allow for redundant failover WAN connections working in real time.

Complaints about network reliability. One of SD-WAN’s core components is visibility into the network links’ health through a user portal which allows end users to view the health of the network in real time and in historical trends. This also allows network managers to make changes to positively impact an application’s performance. Another core SD-WAN function is to act in real time on the current state of the network links, making decisions on how to best route traffic over the various links.

Complaints about the network holding the business back. We now live in an application performance-based world. The network “does not move” or the internet is not “slow.” Rather the applications users are trying to reach and use are performing poorly based on network conditions. If a customer is actually fighting the network to get anything done, it’s a perfect time to talk SD-WAN. SD-WAN helps geographically-distributed offices better connect, and since SD-WAN is very agile, it allows for a fast turn up of new locations onto the WAN.

How Do I Get Started Providing SD-WAN Services?

If you’ve spotted some points that show a customer is ready for SD-WAN, then get in touch with us at MicroCorp. We have a dedicated, provider-agnostic SD-WAN Solutions Architect who can help you define the best SD-WAN solution for your customers. Our Ultimate Partner Training program focuses on SD-WAN, and we can address all the key points of SD-WAN use from network visibility and control to improving connectivity reliability. So when your customers look like they can benefit, just drop us a line, and we’ll help you get started.

Check out our ultimate guide on selling SD-WAN to learn more about the technology itself, how it integrates and supports other solutions, and how channel partners can take full advantage of it.