What Value Does the Solutions Alliance Bring to Channel Partners?

Working with an ecosystem of experts is the only way channel partners will survive in this era of ever-changing technology. The Solutions Alliance is one of the ways partners can connect with providers and other partners with specific expertise and experience to ensure their success.

What is the Solutions Alliance?

We cannot all become experts across all subjects within an industry that is infinitely complex and constantly evolving. To put this in perspective, it is impossible for any one person or firm to be an expert plumber, electrician, architect and welder across all residential and commercial building applications. As each project and development is unique and can vary wildly in scale and scope, contractors with specific knowledge and experience are brought in by the general contractor and developer of a project based on specific project needs.

The Solutions Alliance program thus serves as an ecosystem of specialists in specific areas who serve MicroCorp agents. These specialists — while associated with various companies — all remain agnostic in their approach when serving agents. They have also been vetted to bring unbiased value and education to their interactions with agents across a variety of IT disciplines.

For example, Open Spectrum focuses on data center, cloud, and hybrid hosting solutions. We bring strategic account engagement training, marketing collateral and our industry expertise to the table on-demand for all MicroCorp agents. Walking side by side with you, we help agents gain the confidence to open up broader business conversations, holistic application and work load resource discovery conversations, and different communication channels with existing and future client relationships. In short, we help agents make money selling complex data center, cloud and hybrid hosting solutions they otherwise wouldn’t be comfortable selling on their own.

What can partners expect?

In the Solutions Alliance, partners can expect to find a trusted and vetted network of established industry experts and consultants with niche expertise and experience across a variety of disciplines. As the Solutions Alliance grows, so will the capabilities you can offer your existing and future clients. With Open Spectrum, partners can access a global team of data center and cloud hosting consultants that have toured hundreds of data center properties, performed complex IT audits for companies of all shapes and sizes, and collectively negotiated thousands of colocation, cloud, and hybrid service contracts.

The IT buying landscape has evolved dramatically over the last few years. If you are relying on service providers to perform a truly agnostic open ended initial discovery and audit of actual needs, you are doing your clients a disservice. The agents who are thriving today have changed how they serve their customers and who within the organization they serve. They are also not afraid to bring to the table resources who are more equipped to provide specific knowledge and experience when needed.

Want to prepare for future sales?

Just as the decades of experience you have spent developing your core expertise in various Telecom, UCaaS, TEM, Call Center and/or related network technologies gives you a strategic advantage, so does the same deep experience give those in the Solutions Alliance a strategic advantage. The Solutions Alliance is thus not just a pool of contracted resources, but an insurance policy that will keep you educated and surrounded by the best contractors available.

The Solutions Alliance allows agents to uncover the gold mine of opportunities within existing relationships and accounts and future-proofs your business. I highly encourage you to contact MicroCorp today to learn more about this resource!

About The Author

Sean Patrick Tario

Sean is the CEO of Open Spectrum and a seasoned IT professional, entrepreneur, author and investor. He has worked over the years with hundreds of startups and scaling companies as a general advisor, director, consultant, professional trainer and award winning sales producer.

View all articles by Sean Patrick